Artificial Intelligence for Grocery Retail

Individual and highly efficient promotions

We have developed the world’s most advanced artificial intelligence for retail. Our So1 Engine learns autonomously why consumers buy which products. At the same time it analyzes the individual consumer’s willingness-to-pay for each product at the retailer. Given this powerful knowledge, the So1 Engine is able to offer consumers individual promotions, which are both well-liked by consumers and lead to significant increases in the retailer’s revenue and profit.

The right offer for each and every consumer

For each individual customer, the So1 Engine considers preferences, willingness-to-pay and purchase probability per product. The So1 Engine then determines the best combination of product, time and discount per customer, aligned with the retailer’s objectives and restrictions.

    • -11%
    • -22%
    • -8%
    • -17%
    • -12%
    • -5%
    • -20%
    • -33%
    • -15%
    • -19%
    • -10%
    • -6%
  • The right Product

  • At The right Time

  • At The right Discount

  • To The right Customer

  • Via the right Channel

The most advanced AI for retail

Our So1 system integrates fast and easily into the retailers’ POS systems. After implementation our artificial intelligence automatically learns the preferences and willingness-to-pay of consumers in order to offer the perfect promotions to them. The result – highly relevant and efficient individualized promotions is then delivered by the So1 Engine to all available channels. The retailer retains full control over his distribution and communication channels.

360 o
  • check-out

  • promotional newsletter

  • mobile app

  • website

  • kiosk system

  • email

Why do retailers choose us?

So1 is one of the driving forces of retailer digitalization: we combine cutting-edge technology with scientific research findings to increase both the efficiency of promotions and customer acceptance.

  • Highly relevant 1:1 offers for customers across all channels

  • Significant increase of revenue and profit

  • Highly attractive promotion tool for brand collaborations

  • +13%

    Average basket size per user

  • 5x

    Higher redemption rates

  • +44%

    Margin via reduced price-offs

Impressive Results

Results based on robust A/B testing methodologies, verified POS sales data from 500 retail partner stores, 84 million promotion feeds and 850,000 unique users.

So1 significantly increases the efficiency of promotions

The So1 Engine delivers a fourfold ROI increase compared to conventional distribution channels.