About So1

In the middle of Berlin, we are crafting the future of retail such that retailers can optimize the promotions they offer their customers. The artificial intelligence we have developed is based on cutting-edge machine-learning algorithms. Our artificial intelligence analyzes customers’ purchase histories and calculates the right inducement (the combination of product, discount and time) that will as efficiently as possible persuade a customer to buy a product.

Our team comprises leading machine-learning experts, developers of real-time applications, as well as strong management with experience in the industry. For our employees, So1 is more than a job – it’s their passion and fascination, for which So1 provides a home.

So1 is supported by leading tech investors.


  • Raimund Bau

    CEO & Founder

    MBA. Economist. Former brand manager and market researcher at Henkel.

  • Magnus Aufschild


    Computer scientist. 10 years of experience in consumer marketing and SaaS models in various start ups.

  • Hendrik da Cruz

    Director IT & Operations

    Computer scientist. 15 years of experience in till technology at Diebold Nixdorf.

  • Dieter Ebbers

    Chief Evangelist

    Mathematician. Former director for market research in Western Europe at Henkel. 25 years of experience in FMCG market.

    Sebastian Gabel


    Physicist. 10+ years of experience in building revolutionary algorithms.

  • Stephan Visarius

    Director Customer Acquisition & Success

    MBA. Economist. 15+ years of experience in FMCG & loyalty card market. Former head of trade marketing at Mars and head of brand sales at Payback.

German Board

  • Dr. Berthold von Freyberg

    More than 23 years of experience in venture capital and technology in Germany and the US. Former program manager at Microsoft in Seattle.

    Tom Buehlmann

    Ex-president of Catalina International and ex-president of EYC. Over 20 years of experience in global sales, marketing and general management in CRM and technology driven, customer centric marketing service companies.

  • Dirk Freise

    Partner at Shortcut Ventures. Shortcut is focused on investments in early-stage start-ups in digitalization. He was a successful co-founder of two companies (handy.de, blau.de), that were subsequently sold.

    Dr. Heinz Müller

    Leading FMCG expert and former head of international sales at Henkel. More than 25 years FMCG experience.

  • Sascha Stürze

    Founder & CPO of Analyx. Trained at McKinsey and inspired by possibilities of big data analytics.

U.S. Advisory Board

  • Tom Smaldone

    Former president of Convergys and venture partner at Insight Ventures. Successful in several start ups in the US.

  • Patricia Cucinelli

    Senior consultant with broad experience in implementation and consulting on automated promotion systems in retail.

  • Jeffrey Saitow

    Former senior director of product management at Nielsen and VP Sales and Retail Services

  • Eric Williams

    Former CIO Catalina Marketing. More than 20 years of experience in couponing and technology in retail.

Our Investors