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So1 GmbH, headquartered in Berlin, creates a new marketing channel in the consumer goods industry. By analyzing the consumers purchase history we derive exactly the right impulse (time + product + discount) that makes a specific consumer switch from one product to another.
So1 consists of highly specialized experts in the field of consumer decision making, who employ state-of-the art econometric and machine learning algorithms. We are closely tied to academic research and are financially backed by leading tech investors in Europe. Furthermore, we have a strong management team with excellent connections to the consumer goods industry.

We only employ best-in-class team members who are not merely looking for a job, but are completely absorbed and fascinated by their profession.