Cutting-edge solutions to achieve your goals
Our powerful artificial intelligence truly understands what customers want and translates those insights into optimized promotional offers, so that an individual customer receives the right discount on the right product at the right time.
After defining the retailer’s goal (like incremental revenue, profit maximization or increased consumer loyalty) the system will fully automatically optimize promotions and discounts from a broad range of campaigns to achieve algorithmically the best outcome.
The system will adapt over time achieving better and better results the longer it runs while the retailer being always in full control.
So1 Smart Recommendations
Our So1 Engine creates a feed of content by ranking product-related information such as offers from circulars, coupons, product launches, and recipes according to a customer’s individual preferences and the retailer’s goals. The output is optimized to maximize customer satisfaction, redemption probability, and/or store sales.
So1 recognizes each customer’s preferences in order to:
- e.g., announce an individual top 5 drawn from circular offers for the coming week
- assemble personalized app/newsletter content from a pool of campaigns (e.g., “Strawberry season begins”)
- better target couponing
Circular, FSI, Coupons. Untargeted & unranked offers
Offers targeted and ranked by customer preferences
Circular, FSI, Coupons.
Same high discounts for all
Individual discounts below